African Women Software Developers Pursue $500 Billion Black Haircare Industry

Tress co-founders

Entrepreneurs Plan Launch of Hairstyle Inspiration App at Lagos Social Media Week Lagos, Nigeria

Tress is a fun, passionate community of Black women from around the world sharing and discovering new hairstyles through our Android mobile app.

After piloting the app with hundreds of women in Accra (Ghana), the Tress Android app will be launching officially on February 25th at Lagos Social Media Week during the Beauty of Tech panel.


The global Black hair care industry is valued at over $500 billion, and we’re excited to be building Africa’s first social app that taps into this massive opportunity. Tress is built by three women software entrepreneurs from Ghana and Nigeria who’re excited to be solving problems they feel keenly every single day.

Tress co-founders are Priscilla Hazel, Esther Olatunde, and Cassandra Sarfo. The trio met at the award ­winning Meltwater Entrepreneurial School of Technology program, where they became fast friends. They believe whether you’re rocking a weave, extensions, cornrows, braids, locs, relaxed hair, wig­caps, or anything in­-between, Tress is your home for hair inspiration and information.

“It’s surprisingly difficult to find accurate information about hairstyles,” said Tress CEO Priscilla Hazel.


With Tress, women can:

  • Discover new hairstyles to inspire them during their next salon visit.
  • See detailed information about hairstyles such as the exact products used, the name of the salon/stylist, and the price range.
  • Share their favourite hairstyles and receive compliments and hair care secrets from a supportive community

“Many ladies routinely find themselves in the awkward position of walking up to complete strangers to compliment and inquire about their hair, or stalk social media accounts for inspiration as well as adequate information about the style.” Tress CEO, Priscilla Hazel

Beyond the app, the Tress team’s ambitions are very large. Says Hazel: “We’re excited to have Tress become active in all kinds of media products for black women – television, magazines, events, and more. Our vision for Tress is to be an active social network of black women thriving in all aspects of their lives, and we’re keen to partner with like­minded organizations and individuals who’re excited to help make this happen.”

The Tress Android app is available for download right now on the Google Play Store.

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