Failing All the Way to Success: Jason Njoku


Jason Njoku , is a Nigerian internet entrepreneur, and is CEO and founder of Iroko partners, the largest distributor of Nigerian music and movies online. Jason studied at the University of Manchester and grew up in the UK. Most Nigerians enjoy watching Nollywood movies; however accessing these movies is not easy. Recognising the increased demand and the limited access to quality, legal movies online, Jason moved to Lagos to start Iroko Partners with the aim of bringing Nigerian entertainment online. The website was launched in December 2011, and by the end of the year had received 152 million views with 90% of them outside Africa. Within 18 months the company has grown with offices in Lagos, London and recently New York. While Jason plans for iROKOtv to be the Netflix of Africa, the new service, Iroking launched earlier this year, and aims to be the African “Spotify”. Jason’s vision was shared by US Based Hedge Fund Tiger Global as he has recently secured $ 8 million in funding from the firm. It is exciting times for Nollywood and Afrobeat music, with the Nollywood veteran Genevieve Nnaji cast in the film adaptation of the acclaimed novel Half of a Yellow Sun, and Dbanj joining Kanye West’s label GOOD Music. Jason’s product has arrived at the right time, and will unite African’s worldwide to enjoy African entertainment.